BRAND POSITION
Tails N Scales is a bow fishing guide company in Gretna, Louisiana. The business has been owned and operated by Dan Dauterive since January 1989. Tails N Scales has experienced guides to safely assist you on your fishing trip, and they are licensed by the U.S. Coast Guard. They use top-of-the-line equipment, and they're open 24 hours a day, offering fishing trips at all hours of the day and night.

CREATIVE OBJECTIVES
Emily developed a fully-responsive website with a cohesive design and consistency in page layouts. She updated the company logo and incorporated more aesthetic color and type palettes. By simplifying the navigation and creating a hierarchy of information, Emily organized the site content, and she added more content to better explain the business and give site visitors a trustworthy impression of Tails N Scales. Emily used high quality photography throughout the site to describe what the Tails N Scales experience is like. Finally, she created a functional form to allow visitors to book a date and time for their bow fishing trip.