The UTSA Alumni Association needed a Rah-Rah-ROWDY brand identity for the launch of Birds Up, the Official Podcast of Roadrunner Nation. This podcast, which is “birdcasted” in San Antonio, is made by 'Runners for 'Runners and speaks to alumni, students, faculty, staff, and the surrounding community. As Parallel’s lead creative for this project, Emily created a look and feel that would reach their wide audience and stand out in the sea of podcasts streaming on platforms like Spotify and Apple Podcasts.