In collaboration with the Parallel team, I created collateral, social media graphics, and ads for The Mark Smith Team, Austin-based mortgage brokers. The goal with this campaign was to make the home-buying process less daunting the Mark Smith’s clients. Mark’s two simple rules are to close on time and to have fun. We made sure their brand held true to this premise and reflected their team as a whole: zealous, playful, compassionate, and savvy. Simple mini-figures coupled with a Fun with Dick and Jane style verbiage and their message is loud and clear.

To see the full case study for The Mark Smith Team, head on over to the Parallel portfolio.